Word of Mouth Is Supposed To Be Viral, But Here's Why It's Not
One of my favorite blogs to read is Duct Tape Marketing – they have a great small business blog that has some really great articles. One that I’d like to call out features renowned marketer Seth Godin. I’ve read many of his books, including Purple Cow, Tribes, etc and now he has 10 reasons why ...
Brushing Up on Your Business Finances This Spring
As is tradition with the coming of the spring season, we’re all bent on cleaning our homes and making sure that things are as tidy and organized as possible. So too should businesses approach their finances. Isn’t it time for you to brush up on your current finance practices and make sure that they’re up-to-date? ...
Taking the Good & the Bad of Paid Search in 2009
In mid-2009, Forrester Research released a report entitled The Best and Worst of Paid Search in 2009. All this month, the theme we’re trying to promote is how to get your business found. One of the common parts of this is through paid search. In this report, Shar VanBoskirk examines the results of Forrester’s search ...
Three SEO Practices You Need For Your Small Business
One of the most common forms of getting your business noticed online is through Search Engine Optimization. This is the program where you don’t spend any money buying ads or strategic placements, but essentially choose to optimize your content to have the search engines believe that your company is the authority on certain keywords. It ...
Kevin Rose Gives His Tips On Being An Entrepreneur
Late last week, I came across this great article on tech publication ReadWriteWeb covering a talk given by Digg founder Kevin Rose. During this year’s Webstock conference in New Zealand, Rose gave, what Elyssa Pallai (author of the ReadWriteWeb article) called insightful, tips for entrepreneurs.
If you don’t know Rose, then he’s probably one that can ...
Finding Businesses with Geo-Location Services, But What's The Larger Implication Here?
During Social Media Week here in San Francisco earlier this month, an interesting panel was held at the offices of Stage Two. The topic of the evening was about geo-location device and technology and what lies ahead in the future of these services. Among the stars on the dais, BT/Ribbit Vice President of Web Services ...
Building Links on a Budget
One key element of search engine optimization Be getting links to point towards your site. The more links referring people to you, the better your standings and relevancy with search engines. Shows that there’s something about your site and can be a big factor in determining your ownership of that content. Link marketing, as it’s ...
Understanding Online Advertising – Banners, Banners, Everywhere!
In talking about search marketing, one of the things that should come up is how to do banner advertising. You know what banner advertising is…you see it all the time when you’re on your favorite website, whether it’s CNN, ESPN, TechCrunch, Network Solutions, Best Buy, etc. They’re everywhere! They must be good, right?
Wrong.
I’ve titled this ...
Understanding Online Advertising – Search Marketing
In one of my previous posts here on Unintentional Entrepreneur, I covered the basics of search engine optimization. Contrary to what you might think, this post is not going to be a repeat of that post, but focus on a different aspect of online marketing: the advertising side.
When comparing between the two types of online ...
Branding and the Super Bowl – Is It Really Worth Pursuing?
With the Super Bowl literally around the corner (it’s this Sunday), one thing that I thought might be an interesting discussion is the annual tradition of millions of Americans have besides watching the actual game – it’s about the commercials. What television ad will raise eyebrows, cause people to gag, or perhaps remember for the ...
