This was originally posted on GrowSmartBusiness.com and is from the GrowSmartBiz Conference held September 29, 2009:

Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, an actually useful (gasp!) guide on how to use personality to reinvent your marketing. He writes the top rated Influential Marketing blog. Below is his presentation at the GrowSmartBiz conference.